Challenge

Goodnature's new Smart Trap is automatic, kind, safe and simple. Designed for anyone who wants to avoid or manage a rodent problem, how can we share this certified humane problem solver with everyone who wants to keep their home healthy and safe?

Solution

Goodnature’s first foray into video storytelling for product awareness, we created a fun and compelling case for moving on from pest control methods that just don’t get the job done well. In a series of short videos aimed at digital audiences across the globe, we demonstrated why the Smart Trap is the best product for people who want a rodent-free home without methods that are slow and painful, toxic, or just plain gross. We kept our point laser-focused and our scenarios universally relatable for humour and messages that make sense whether your rats and mice are in Australia, Europe, the US, or New Zealand.